Header bg
  • section background

    How to Market Your Cleaning Business

    Hero bg 2
    how to get cleaning contracts

    Now that your cleaning business is off the ground, it’s time to get the word out about your services.

    Knowing how to market yourself is an essential part of staying afloat in a competitive economy, and the cleaning industry is certainly no different. No matter how prepared you are to start sweeping up the competition, it’s important to build a name for yourself with intuitive marketing strategies that can help you stand out.

    In this article, we’ll provide insight on how to:

    • Ensure you have airtight client contracts

    • Create a strong online presence

    • Successfully bid on contracts

    • Buy the right business insurance

    If you’re ready to start drumming up more business for your cleaning company, read on for our tips on how to get cleaning contracts.


    Need Insurance for Your Small Business?

    Learn More


    1. Make sure you have an airtight contract

    Before you start looking to get your leads to sign onto a periodical cleaning contract, it’s important to make sure that you have a template that includes all the relevant terms and conditions with your client.

    While every job will be different, you’ll want some standard items on your contract template, such as:

    • Length of contract

    • Area to be cleaned

    • How often cleaning sessions will take place

    • Payment terms, amount, and frequency

    • Cleaning services required

    • Termination requirements

    For a small fee, it doesn’t hurt to have a lawyer look over your potential contract with a professional eye to ensure you aren’t missing anything.

    2. Have a strong online presence

    As a commercial cleaning service, ensuring that you’re recognized online is an important way to garner leads for valuable cleaning jobs. There are a number of different ways get noticed online, such as:

    • Build an appealing website. The first thing you should do is put time, money, and resources into making sure that your website looks good. This is one of the first impressions you’ll have on most of your audience, so it’s important to make sure you impress them right off the bat.

    • Be active on social media. Never underestimate the power of social media to gain prospective clients online. Facebook, LinkedIn, and Instagram are all valuable ways to gain exposure to an audience that you may not have been able to reach otherwise.

    • Search Engine Optimization (SEO). With the right know-how, SEO can be a great way to increase your Google page rank without paying a dime. Using knowledge of how to create original content to ensure that your business is visible to search engines can be invaluable to your visibility. If this isn’t your strong suit, investing some capital into SEO can certainly pay back in dividends.

    • Pay-per-click advertising (PPC). Another great way to get commercial cleaning contracts is to pay for clicks on your ads, which redirect the consumer to your website. There are plenty of ways to engage in PPC advertising, from social media advertisements to paying for Google search results. Using Octoboard's PPC reporting software will let you know whether the strategies you adopt are actually pulling their weight. This type of campaign has the potential to spiral in terms of costs without delivering a decent return if you fail to properly monitor ad spend, so you have to keep your eye on the ball here.

    • Send out strategic emails to your leads. Oftentimes, a good PPC and SEO strategy can create attractive leads that you can reach out to. It’s important to send out email blasts strategically, doing your research to target and cater to specific demographics. It’s important to not seem “spammy” or annoying in these email communications, as this can contribute to your brand looking illegitimate.

    • Ask clients to write online reviews. Having a great online rating can be the difference between getting a contract and not getting a contract. Potential customers may make their decisions about what local business to investigate based on which one ranks the highest, so getting satisfied customers to vouch for you online is imperative.

    Related: Small business marketing ideas

    3. Learn how to bid on cleaning contracts

    Let’s say you find yourself in a bidding war for an office cleaning contract. Offering commercial cleaning services is a great way to get locked into making potentially lucrative money, so you want to make sure you do everything in your power to get the contract, such as:

    • Schedule an on-site walkthrough. This is a great way to meet the client face-to-face for an opportunity to “wow” them with your thoroughness, personality, and work ethic. After all, wouldn’t you rather enter into a business contract with someone you had met personally, rather than a voice over the phone?

    • Understand the client’s needs. This is also a great way to gain a unique perspective on exactly what the client is looking for. For example, maybe they didn’t renew their previous contract because of something small that you can do better. Remember to ask questions to identify exactly what their pain points are.

    • Calculate the cleaning area. Come prepared with measuring tools just in case they don’t have them readily available. How large the cleaning area is will be a major factor in how much your quote will be, so this way you can give them an approximate quote before you leave the site.

    • Quote the business according to area, services, and staff. Remember that area isn’t the only thing you should base the quote on. Take into account the number of services they’d like done, and the amount of time they’d like it done in. Some jobs may require different equipment, such as a steam cleaner. Other jobs may be required in half the time, so double the staff will be required.

    4. Ensure you have the proper insurance policies in place

    Some potential clients will only hire a commercial cleaning company that has business insurance, as a way of protecting their assets. Not only is it a good idea to have the proper insurance in place in order to not miss out on jobs, but also for your own peace of mind.

    Accidents can happen, and having the correct policy can save you from having to pay out-of-pocket should there be property damage or bodily harm while you’re on the job.

    APOLLO’s Small Business Insurance bundles together multiple policies, like Professional Liability, Commercial General Liability, and Contents, to provide you with comprehensive coverage that meets the unique needs of your company.


    APOLLO Has You Covered

    Get the protection you need in minutes with custom Business Insurance from APOLLO.

    Learn More


    Originally published September 1, 2022, updated February 16, 2024

    Back to APOLLO Magazine
    Share this article

    Get Tenant Insurance in less than a minute

    Get no-nonsense coverage that's the best value for your money. Purchase policies from your computer or phone, receive your documents instantly, and save when you buy online.

    Get a free quote

    4.6 rating

    Google Logo

    Get Tenant Insurance in less than a minute

    Get no-nonsense coverage that's the best value for your money. Purchase policies from your computer or phone, receive your documents instantly, and save when you buy online.

    Relevant articles

    section background
    section background

    Getting insured is as easy as 1 - 2 - 3

    Tell us (very little) about yourself
    1

    Tell us (very little) about yourself

    Just tell us your address, your name, email and phone number. And that's it. We'll give you a price in less than a minute.

    Pay online easily and securely
    2

    Pay online easily and securely

    You can choose to pay monthly or save money by paying for the entire year in one easy payment.

    Get your documents in your inbox - instantly
    3

    Get your documents in your inbox - instantly

    As soon as you complete your purchase, you'll find your proof of insurance and policy documents waiting for you in your inbox.

    Get covered today - it couldn’t be easier

    We’ve provided more than 1,000,000 quotes to Canadians just like you. Give it a try!

    Google Logo

    Reviews

    4.6 rating

    1,581 reviews

    view all

    Across Canada

    Contact Us
    Apollo logo

    © 2024 APOLLO Insurance Solutions Ltd.

    111 Water Street, Unit 210, Vancouver, British Columbia, V6B 1A7

    APOLLO Insurance Agency Ltd. (o/a APOLLO Brokerage in the province of Ontario only) is a licensed retail brokerage, offering our clients with a comprehensive set of insurance solutions to meet their individual needs. APOLLO Insurance Agency Ltd. maintains necessary corporate licensing in provinces across Canada. Availability of products and service depends on licensing and product availability. The information that appears on this page is provided for information purposes only. Advertised products and prices are not guaranteed and vary based on insurance provider and/or insurance company's discretion and product availability.

    Transparency and Disclosure: APOLLO Insurance Agency's role is to provide you with exceptional service and the best insurance products that suit your needs. As a licensed retail brokerage, our compensation is based on a commission basis already built into your insurance premium and varies based on the product purchased through our platform. For a description of how APOLLO Insurance Agency is compensated and how this is calculated, please refer to our Compensation Disclosure document. For consumers in Ontario, please review the RIBO Conduct Fact Sheet and the RIBO Conduct Guidance document.