Header bg
  • section background

    Why you do it: inspirational mantras to keep you focused

    Hero bg 2

    You work hard running your small business — endless to-do lists, long hours, and too many cups of coffee. Here are five mantras to remind yourself why you do it.

    Don’t worry, every small business owner sometimes feels anxiety about the path they have chosen. It’s normal to get lost in the day-to-day hustle of emails and meetings.

    Whether it be chasing your next customer, hurdling red tape, or scouting for your next hire, it can be easy to forget why you set forth on your journey of working for yourself in the first place.

    Here are five inspiring mantras to remind yourself why you do it.

    “I love being my own boss.”

    Yes, it feels good to be master of your own fate. In fact, according to an Ipsos poll 77 per cent of Canadians have wanted to be their own boss at some point in their careers. Most people believe they would be more motivated in their work if it allowed them to pursue the life they wanted.

    Small business owners appreciate not only the greater autonomy and independence that working for oneself brings, but they also report a greater sense of fulfillment. Few answer the calling—and you should be proud that you did.

    This guy is really enjoying being a small business owner.

    “I get to enjoy life more.”

    Remember your old 9-to-5 job and the commute? The world probably didn’t seem as exciting. Despite the ups and downs, running your own business can make life brighter.

    Small business owners consistently say they are happier and healthier in their lives versus being employed. One of the most important reasons cited is the flexibility in work-life balance and the ability to enjoy their time more. Even on hectic days, there is time to stop and smell the flowers.

    “I make other people happy.”

    Did you know that employees at small businesses report being happier than those at larger ones?

    Some of the reasons cited included less bureaucracy, more accommodating work cultures and less stringent work policies. Millennials especially appear to enjoy working for smaller companies.

    So, if you are a small business owner and employ others, you are likely providing an opportunity for someone to become happier, too.

    “I believe in my work.”

    Too many jobs are simply about making money. At the end of the day, not many people can honestly say they believe their work makes a difference in the world.

    A recent study on the meaning of work found that 9 out of 10 people would choose to earn less money to pursue more meaningful work. What you do with your life really is what you do with your working hours. Don’t forget, your work matters — to customers, to friends and family, and to you.

    “I am being true to myself.”

    Sound familiar? Ask a small business owner why they work for themselves and you may get several different answers: freedom, work-life balance, and the pursuit of happiness.

    But the deepest psychological reason you may hear in the mirror: “I feel like this is who I am.”

    Many small business owners work for themselves because that is simply who they are — and they know it.

    Originally published April 3, 2019, updated August 25, 2023

    Back to APOLLO Magazine
    Share this article

    Get Tenant Insurance in less than a minute

    Get no-nonsense coverage that's the best value for your money. Purchase policies from your computer or phone, receive your documents instantly, and save when you buy online.

    Get a free quote

    4.7 rating

    Google Logo

    Get Tenant Insurance in less than a minute

    Get no-nonsense coverage that's the best value for your money. Purchase policies from your computer or phone, receive your documents instantly, and save when you buy online.

    Relevant articles

    tenant insurance vs landlord insurance canada

    APOLLO Insurance Introduces FinShore

    how to sell on amazon Canada

    Business and Insurance Requirements: How to Sell on Amazon

    how to start a contracting business

    How to Start a Contracting Business

    does tenant insurance cover damage to landlord’s property

    Can I Buy Tenant Insurance Online?

    section background
    section background

    Getting insured is as easy as 1 - 2 - 3

    Tell us (very little) about yourself

    Tell us (very little) about yourself

    Just tell us your address, your name, email and phone number. And that's it. We'll give you a price in less than a minute.

    Pay online easily and securely

    Pay online easily and securely

    You can choose to pay monthly or save money by paying for the entire year in one easy payment.

    Get your documents in your inbox - instantly

    Get your documents in your inbox - instantly

    As soon as you complete your purchase, you'll find your proof of insurance and policy documents waiting for you in your inbox.

    Get covered today - it couldn’t be easier

    We’ve provided more than 1,000,000 quotes to Canadians just like you. Give it a try!

    Google Logo


    4.7 rating

    1,683 reviews

    view all

    Across Canada

    Contact Us
    Apollo logo

    © 2024 APOLLO Insurance Solutions Ltd.

    111 Water Street, Unit 210, Vancouver, British Columbia, V6B 1A7

    APOLLO Insurance Agency Ltd. (o/a APOLLO Brokerage in the province of Ontario only) is a licensed retail brokerage, offering our clients with a comprehensive set of insurance solutions to meet their individual needs. APOLLO Insurance Agency Ltd. maintains necessary corporate licensing in provinces across Canada. Availability of products and service depends on licensing and product availability. The information that appears on this page is provided for information purposes only. Advertised products and prices are not guaranteed and vary based on insurance provider and/or insurance company's discretion and product availability.

    Transparency and Disclosure: APOLLO Insurance Agency's role is to provide you with exceptional service and the best insurance products that suit your needs. As a licensed retail brokerage, our compensation is based on a commission basis already built into your insurance premium and varies based on the product purchased through our platform. For a description of how APOLLO Insurance Agency is compensated and how this is calculated, please refer to our Compensation Disclosure document. For consumers in Ontario, please review the RIBO Conduct Fact Sheet and the RIBO Conduct Guidance document.