Header bg
  • section background

    What is contents insurance and why do you need it?

    Hero bg 2
    What is contents insurance?

    Written by Simon Edmonds, reviewed by Marco Andolfatto

    Have you ever wondered how much it might cost to replace all your belongings as a renter? Things like furniture, jewelry, electronics, and your clothes aren’t cheap, and definitely won’t be financially easy to replace if they’re damaged or stolen. 

    That’s where the contents insurance (also called “contents coverage”) part of a tenant insurance policy can step in to help you. Often referred to as contents coverage on most policies, contents insurance is designed to make affording the cost of replacing your items easier.

    In this guide, we’ll look at everything you need to know about this kind of coverage. From what may or may not be included, to how contents insurance can help to financially protect you, let’s break down the most important aspects of contents coverage. 

    What is contents insurance?

    Contents insurance is the part of a tenant insurance policy which financially protects your personal belongings if they’re damaged, stolen, or lost as part of a covered event. Also known as contents coverage, this kind of policy can help to pay for the replacement of most items you own which aren’t physically attached to your home. 

    The exact amount of money your possessions could be covered for is something you can choose when setting up your policy. This will range drastically between renters, with coverage potentially ranging from anywhere as low as a few thousand dollars, to as high as $150,000 or more. How much to choose depends on your needs, and the value of your items. 

    What’s covered by contents insurance? 

    Most things you own are included as part of your contents coverage. While every provider is different, there are basic items which are almost always considered part of any contents insurance policy: 

    • Furniture and decorations

    • Mobile phones, computers and electronics

    • Jewellery, art and collectibles (often with limited coverage)

    • Sporting goods and equipment

    • Bicycles and e-bikes

    • Clothing and footwear

    • Tools and hardware supplies

    • Kitchenware and appliances 

    • Books and school supplies 

    Even though most items you own will be covered in some way, you also need to be aware there are specific limits for each of these coverage amounts. You might be able to customize these limits to get more financial protection when you sign up for a policy. For example, while a standard policy could offer you just $2,500 for your computer, you could choose to extend this to a much higher amount. It just means you’ll have to pay more for your insurance premiums. 

    For your insurance to kick in, the incident which caused your item to be damaged or stolen also needs to be considered a “covered event”. This is another factor which tends to be consistent across providers, with the kinds of circumstances often covered being:

    • Fire damage

    • Damage or loss associated with extreme weather events

    • Theft 

    • Water damage from a leaky pipe

    You may also be able to add enhanced coverage add-ons to your overall tenant insurance policy to make it so more events are covered. These upgrades to your policy might mean things like:

    • Enhanced water coverage (for floods and sewer backups) 

    • All-risk coverage (for every type of incident except specific exclusions)

    • Mysterious disappearance coverage (if theft can’t be proven, but an item is missing)

    Just as with any insurance policy, always make sure to read the terms and conditions before you agree to anything. It’s in your best interest to understand exactly what your coverage looks like before ever needing to make a claim.

    What isn’t covered by contents insurance?

    Not every circumstance where belongings are damaged or lost will be covered. Some examples of commonly non-covered events include:

    • Intentional damage. If your items were damaged purposefully, you’re unlikely to be covered if you make a claim. 

    • Natural wear and tear. Over the course of time, some of your belongings might degrade. The gradual deterioration of your possessions tends to not be covered. 

    • Subletting and unoccupied homes. If you sublet your home, or leave it unoccupied, coverage may not kick in if any of your belongings are damaged. 

    • Some natural disasters. Earthquakes and floods aren’t always included as standard with contents coverage. You may be able to upgrade a policy to add them, however. 

    It’s also important to know that, although most will be, not all items you own will be covered under your contents insurance. In most cases, this will be because they’re covered by different aspects of your tenant insurance – or may require a different kind of policy altogether. This could be the case for:

    • High-value items. Expensive belongings such as jewelry, collectibles (vinyl, stamps, trading cards etc.), rare musical instruments, and fine art could all exceed your standard coverage limits, even if they’re technically covered as part of your policy. If you don’t extend these limits with specialized coverage, it might be hard to claim back the full amount needed to replace them. 

    • Permanent fixtures. Contents coverage normally only extends to things that aren't tied down. As in, the things you’d take with you if you were to ever move. That means Cabinets, flooring, built-in appliances, and light fixtures are unlikely to be covered. 

    • Vehicles. While the theft of your belongings from your vehicle might be covered, the vehicle itself won’t be. This is something to think about when choosing your auto insurance.

    • Business assets. If you use assets at home which belong to a business, rather than yourself, they may also not be covered. This is something you should check when signing up for any policy. 

    • Your roommate’s belongings. Some tenant insurance policies only cover you, not your roommates. If that’s the case, your contents coverage won’t protect them if their items are damaged, lost, or stolen. 

    This is again something where you may find exceptions across providers. For example, at APOLLO, we do allow you to include roommates on your policy.That means your contents coverage helps financially protect all your belongings, up to your chosen limits.

    Does contents insurance cover belongings outside of your home?

    Despite being tied to where you live, contents insurance will sometimes extend its coverage beyond your home. This “off-premises” coverage might be included within a tenant insurance policy, or it could be something you have to add as an enhanced form of coverage.

    Here’s what you need to know about off-premises contents coverage:

    Factor

    What it means for you 

    Location

    Storage lockers, hotel rooms, vehicles and cafes are often covered. Although again, you’ll need to check your exact policy for confirmation

    Enhanced coverage

    Some providers offer off-premises coverage as part of an enhanced package. At APOLLO, we include the first $1,000 of coverage as standard in a locker or rented storage

    Exclusions

    Exclusions will always apply. For example, “simple theft” (such as pickpocketing) might not see your belongings protected 

    Limits

    For any kind of contents coverage claim, limits on coverage apply

    How much does contents insurance cost as part of tenant insurance?

    Just as with every aspect of your tenant insurance policy, the amount of contents coverage you choose will directly impact how much you can expect to pay. The more protection you choose, the higher your premiums will be. 

    If you opt for enhanced protection as an add-on, expect your costs to be higher. Just remember that while you’ll be paying more for your policy, you’ll also be getting a higher level of financial protection. 

    What your total premium cost might look like will differ on a renter-by-renter basis. Contents coverage is just one aspect of an insurance policy. A provider will also factor in things like your age, location, claims history and other coverage limits when calculating how much you owe.

    How much contents insurance do I need? 

    In order to make your contents coverage stretch as far as you need it to, it should be able to help cover the replacement cost of most of the items in your home. While it may never be possible to completely financially cover this level of expense, shooting for around 80% coverage is a smart benchmark. 

    Knowing what that amount looks like requires three steps. 

    1. Create an inventory of your belongings 

    Start by working out exactly what you have, and how much of it you’d like to be covered. The best way of doing this is with an inventory. Some tips for doing this are:

    • Group by room. Keeping your belongings organized by the room they live in makes it easier to compartmentalize your needs. For items which might float throughout the home, create a separate section. 

    • Keep photo evidence. Photo and video evidence helps to show proof of ownership, and also makes it easier to prove something was in a good condition originally if you ever have to make a claim. 

    • Make a note of value and brand details. Try to note as much relevant information as you can about your possessions. Things like their brand, purchase date, value and age are all useful to have a record of. 

    • Keep receipts. These are some of the best evidence you can have for how much an item cost you. Even if you don’t have past receipts, make sure to start collecting them for any new items you buy.

    • Make the list evergreen. Keeping the list fresh will also help, even after you get a policy. Updating it means that, should disaster strike, you’ll have all the info you need ready to go. 

    2. Understand your limits per item 

    Once you know what the lay of the land is, it’s time to do a little bit of research. Every item you want to insure will come with coverage limits. Finding out what these look like for the belongings you want to financially protect will make it easier to work out how much coverage you need. 

    Limits will vary depending on provider, but, as a point of reference, here are some basic coverage limits at APOLLO*:

    Personal belongings 

    Basic coverage limit 

    Bikes and e-bikes

    $1,000

    Jewellery, watches and gems

    $2,000

    Sporting goods

    $500

    Computers 

    $2,500

    Portable devices 

    $1,000

    Collectibles and fine art

    $1,000

    Card and comic collections

    $2,500

    Off-premises coverage

    $1,000

    Spare car parts

    $1,000

    Motorized wheelchairs and scooters

    $2,500

    *Basic coverage limits included as standard on tenant insurance policies provided by APOLLO, March 2026

    These limits aren’t set in stone. You can customize them to boost your coverage amount when getting a quote.

    3. Estimate your coverage

    Once you know what items you want to cover, as well as what your limits look like for each, you can estimate your total coverage amount. 

    You can either choose to add together the total amount you need, or break down your coverage on an item-by-item basis to get the specific level of coverage you need. 

    Once you know what this number looks like, you should be able to apply for an amount which works for you. If you need more help working out how much contents insurance you might need, be sure to use our contents coverage calculator.

    To get a rough idea of how much someone might normally choose to include as a content coverage amount, here’s what APOLLO customers selected across the past year: 

    Contents coverage limit

    Percentage of renters who chose this

    $5,000-$9,999

    69.1%

    $10,000-$14,999

    17.4%

    $15,000-$19,999

    5.9%

    $20,000-$24,999

    3.3%

    $25,000+

    4.3%

    Internal APOLLO data based on chosen contents coverage limits on tenant insurance policies purchased between May 1, 2025 and April 30, 2026

    Remember, the higher your contents coverage limit, the more you’ll pay for premiums. This is the natural trade-off of getting more financial protection as part of any tenant insurance policy. 

    How does contents coverage payout when you make a claim?

    In the unlikely event you do have to make a claim, the way you’re paid can also be different depending on providers. One thing that is almost always the case is that you’ll first have a deductible amount subtracted from whatever you’re paid in indemnity (the money you receive after a successful claim). 

    Your deductible is the amount you’ve chosen to pay out-of-pocket in order for a claim to be paid out. It’s something which you’ll decide on when setting up your policy, and usually ranges from around $500 to $2,500.

    Exactly how this payout happens will depend on what kind of system a provider uses: replacement cost or actual cash value. Here’s what you need to know:

    Replacement Cost

    Actual Cash Value

    Pays out (via an upfront and then final payment) the current market value of your item if you were to replace it with a brand new, comparable, item 

    Pays out the current market value of your specific item, with depreciation taken into account

    Makes tenant insurance premiums higher

    Reduces tenant insurance premiums

    Lower out-of-pocket costs after final payment

    Higher out-of-pocket costs to replace belongings

    If your provider uses the true replacement cost to pay you, you may not receive this full amount up front. Normally, you’ll be given a payout that represents the actual cash value of your items. Once you purchase new versions of the same belongings, you can submit your receipts to be reimbursed for their full replacement value. 

    Is contents insurance worth it for me?

    If you’re a renter who wants to financially protect themselves and their belongings, an insurance policy is always a smart choice. And, thanks to contents coverage being naturally included in almost any tenant insurance policy, you’ll be able to do that while also protecting your legal rights as a renter. 

    Originally published May 6, 2026, updated May 6, 2026

    Back to APOLLO Magazine
    Share this article
    About the author

    Tenant Insurance Starting at $13/month

    The only tenant insurance provider with a Best Price Guarantee. Already have a policy or quote? We’ll beat the price. Guaranteed. Terms apply.

    Get a free quote

    4.7 rating

    Google Logo

    Tenant Insurance Starting at $13/month

    The only tenant insurance provider with a Best Price Guarantee. Already have a policy or quote? We’ll beat the price. Guaranteed. Terms apply.

    Relevant articles

    section background
    section background

    Getting insured is as easy as 1 - 2 - 3

    Tell us (very little) about yourself
    1

    Tell us (very little) about yourself

    Just tell us your address, your name, email and phone number. And that's it. We'll give you a price in less than a minute.

    Pay online easily and securely
    2

    Pay online easily and securely

    You can choose to pay monthly or save money by paying for the entire year in one easy payment.

    Get your documents in your inbox - instantly
    3

    Get your documents in your inbox - instantly

    As soon as you complete your purchase, you'll find your proof of insurance and policy documents waiting for you in your inbox.

    Get covered today - it couldn’t be easier

    We’ve provided more than 1,000,000 quotes to Canadians just like you. Give it a try!

    Google Logo

    Reviews

    4.7 rating

    3,907 reviews

    view all

    Tenant Insurance

    Contact Us
    Apollo logo

    © 2026 APOLLO Insurance Solutions Ltd.

    777 Hornby St, Suite 600, Vancouver, BC, V6Z 1S4.

    APOLLO Insurance Agency Ltd. (o/a APOLLO Brokerage in the province of Ontario only) is a licensed retail brokerage, offering our clients with a comprehensive set of insurance solutions to meet their individual needs. APOLLO Insurance Agency Ltd. maintains necessary corporate licensing in provinces across Canada. Availability of products and service depends on licensing and product availability. The information that appears on this page is provided for information purposes only. Advertised products and prices are not guaranteed and vary based on insurance provider and/or insurance company's discretion and product availability.

    Transparency and Disclosure: APOLLO Insurance Agency's role is to provide you with exceptional service and the best insurance products that suit your needs. As a licensed retail brokerage, our compensation is based on a commission basis already built into your insurance premium and varies based on the product purchased through our platform. For a description of how APOLLO Insurance Agency is compensated and how this is calculated, please refer to our Compensation Disclosure document. For consumers in Ontario, please review the RIBO Conduct Fact Sheet and the RIBO Conduct Guidance document.