Header bg
  • section background

    Looking for a good salesperson? Find an athlete

    Hero bg 2
    sales-athletes-top

    Excelling in athletics requires a very specific lifestyle. Long hours practicing, early morning practice, late night games, honing their skills for years in search of that elite level status. But those long hours put in not only hone the body, but the mind, and that applies beyond athletics. There are some pretty solid reasons that these trainable qualities will make athletes a great addition to your sales arsenal.

    Athletic skills transfer

    The skills that athletes develop on the field don’t just stay on the field. Obviously fancy footwork and throwing prowess won’t be much of much practical use in sales. But there are skills that are taught in training that will apply, such as dedication, focus, and flexibility.

    Like athletics, sales require thriving in a highly competitive field. It takes focus to identify a customer’s needs and wants, and flexibility to accommodate changes. Keeping an eye on the prize and doing what it takes to get there is necessary both in sales and sports. No game is the same, just as no sale is the same. That flexibility becomes a valuable asset on the sales floor.

    Whether someone is winning a game or winning a sale, it involves strategy, the ability to objectively assess the situation, and lots of patience. “I never worry about the problem. I worry about the solution,” is a famous quote by basketball legend Shaquille O’Neal. Identifying the goal and utilizing effective strategies to get there is one of the most important things that athletes can bring from sports to sales.

    “Winning isn’t everything, but wanting to win is.” -Vince Lombardi

    Athletes love winning

    All sport is a competition. Athletes compete against others and themselves, and sales is no different. The ‘thrill of the chase’ is a major aspect in both fields, meaning that salespeople who have that same love of competition are likely to push themselves to do better, just like they would in sports.

    As football coaching legend Vince Lombardi said, “Winning isn’t everything, but wanting to win is.’  That competitive drive is immensely useful in winning a sale, so if the sale falls through it won’t be for lack of trying.

    Passion is vital to any career, but it is especially necessary in fields where performance can vary drastically. Pushing to meet continuously changing goals will serve any salesperson well, rather than settling for complacency.

    Athletes don’t internalize failure

    Not every sales pitch will be a success, just like no athlete will win every game or competition. Learning to accept a lost cause and taking rejection with grace is a major part of sales success.

    Accepting that failure and the ability to learn from mistakes to do better next time is integral to developing in the field. Resilience is a necessary trait in top athletes, and it is a necessary trait in sales. It may be difficult to learn, but having the ability to bounce back is not a universal skill among salespeople.

    According to Forbes, 95% of Fortune 500 Companies have CEO’s that played college sport. While we can’t draw the conclusion that athletic ability equals success in sales, there are some strong correlations between the two that highlight the importance of a skillset that is compatible to sales.

    These are not always innate talents but take time and dedication to learn — and that is the most important trait of all. Finding someone who is a winner on the field just might net you a win on the sales floor.

    Originally published May 3, 2019, updated August 25, 2023

    Back to APOLLO Magazine
    Share this article

    Get Tenant Insurance in less than a minute

    Get no-nonsense coverage that's the best value for your money. Purchase policies from your computer or phone, receive your documents instantly, and save when you buy online.

    Get a free quote

    4.7 rating

    Google Logo

    Get Tenant Insurance in less than a minute

    Get no-nonsense coverage that's the best value for your money. Purchase policies from your computer or phone, receive your documents instantly, and save when you buy online.

    Relevant articles

    tenant insurance vs landlord insurance canada

    APOLLO Insurance Introduces FinShore

    how to sell on amazon Canada

    Business and Insurance Requirements: How to Sell on Amazon

    how to start a contracting business

    How to Start a Contracting Business

    does tenant insurance cover damage to landlord’s property

    Can I Buy Tenant Insurance Online?

    section background
    section background

    Getting insured is as easy as 1 - 2 - 3

    Tell us (very little) about yourself
    1

    Tell us (very little) about yourself

    Just tell us your address, your name, email and phone number. And that's it. We'll give you a price in less than a minute.

    Pay online easily and securely
    2

    Pay online easily and securely

    You can choose to pay monthly or save money by paying for the entire year in one easy payment.

    Get your documents in your inbox - instantly
    3

    Get your documents in your inbox - instantly

    As soon as you complete your purchase, you'll find your proof of insurance and policy documents waiting for you in your inbox.

    Get covered today - it couldn’t be easier

    We’ve provided more than 1,000,000 quotes to Canadians just like you. Give it a try!

    Google Logo

    Reviews

    4.7 rating

    1,683 reviews

    view all

    Across Canada

    Contact Us
    Apollo logo

    © 2024 APOLLO Insurance Solutions Ltd.

    111 Water Street, Unit 210, Vancouver, British Columbia, V6B 1A7

    APOLLO Insurance Agency Ltd. (o/a APOLLO Brokerage in the province of Ontario only) is a licensed retail brokerage, offering our clients with a comprehensive set of insurance solutions to meet their individual needs. APOLLO Insurance Agency Ltd. maintains necessary corporate licensing in provinces across Canada. Availability of products and service depends on licensing and product availability. The information that appears on this page is provided for information purposes only. Advertised products and prices are not guaranteed and vary based on insurance provider and/or insurance company's discretion and product availability.

    Transparency and Disclosure: APOLLO Insurance Agency's role is to provide you with exceptional service and the best insurance products that suit your needs. As a licensed retail brokerage, our compensation is based on a commission basis already built into your insurance premium and varies based on the product purchased through our platform. For a description of how APOLLO Insurance Agency is compensated and how this is calculated, please refer to our Compensation Disclosure document. For consumers in Ontario, please review the RIBO Conduct Fact Sheet and the RIBO Conduct Guidance document.